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13th Annual Pay 4 Play Radiothon


WQXA 105.7 the X personalities -- Nipsey, Earl David Reed, and Jen Shade of The People’s Morning Show hosted the 28-hour marathon Pay 4 Play broadcast that began at 5 a.m. Thursday, Nov. 7, through 9 a.m. on Friday, Nov. 8. Listeners were invited to make a donation to Children’s Miracle Network (CMN) to hear their song requests played on the air. The further the request is from the station’s alternative rock-and-roll format, the higher the donation had to be. Every dollar raised stays here locally to help the kids and families that will be turning to Children’s Miracle Network at Penn State Children’s Hospital for support and care.

This past week was the 13th annual Pay 4 Play radiothon event that Universal Media, Inc. (UMI) was proud to be the sponsor of. It was a monumental success, and we are so thankful that Chris Lewis, Nicole Dean, Emily Currie, Helen Young, and Ann Shields were willing to volunteer during this amazing marathon event. UMI volunteers helped answer the phones from 7 a.m. - 9 a.m. on Thursday, and Universal Media was proud to donate $5,000 while participating in a Matching Power Hour. We matched every donation that came in from 7:30 a.m. - 8:30 a.m. We are thankful for everyone who called in to donate.

I’m excited to share the AWESOME news about Pay 4 Play XIII!!!

We made a RECORD-BREAKING total of $359,410--surpassing the $2 million cumulative total by more than $80,000.

And yet, the numbers kept coming in…and we officially concluded the event at $366,064.27--a 38% increase and over $100,000 more than the year prior. To say we’re humbled is an understatement. The community truly rallied around the CMN families and the supremely talented People’s Morning Show team to make this happen. We also wanted to offer our sincere thanks to our partner, GIANT Food Stores, for being the tote board sponsor and feeding our hungry volunteers; Ron Giovaniello and the Cumulus Media team for hosting this outstanding event; and The Hershey Company for sponsoring and matching donations made on Friday morning.

We at UMI are honored to be a small part in helping to raise a record-breaking $366,064.27 to help kids at Penn State Children’s Hospital. Amazing! The gift of your time to Children's Miracle Network Hershey will support programs, equipment and research to give kids the #GiftofGrowingUp. #Pay4PlayXIII


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