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Voice Assistants: A Total Game Changer

The world of voice assistants is rapidly changing. The best voice assistants should be able to answer your questions clearly, help complete tasks, and allow you to access various services with ease. Frankly, voice assistants have become a routine part of everyday life for many people. However, voice assistants had a rocky start when they first arrived. They were nothing more than a joke due to their inability to provide useful answers. Fast forward to 2019, where thanks to more data and better AI algorithms, voice assistants have become a more accurate and useful resource for voice assistant fanatics everywhere.

According to the Voice Assistant Consumer Adoption Report, nearly one in five U.S adults currently own a voice-enabled smart device, which means that this type of technology is used by 20% of the population. Some even have a voice assistant in their work office, car, TV, or smartphone. Voice assistants are essentially everywhere on every technological platform, when we need them. In fact, by 2020, it is predicted that 50% of all searches are to be voice initiated and 55% of U.S. households are expected to have a voice-enabled smart device.

Take the Domino’s Pizza 2016 Super Bowl Ad for example: Domino’s teamed up with Amazon’s Alexa to promote voice-enabled pizza orders. There was no need to do anything to order a pizza – customers can simply lie on their couch watching the Super Bowl, give Alexa a command and receive a pizza from the nearest Domino’s without missing a second of the game. Impressive, right? Nikki Lam, SEO account manager at Power Digital Marketing, noted the rise of voice assistants is a reinforcement of something digital marketers have known for a while: Consumers want everything as quickly and easily as possible without sacrificing quality (or minutes of the Super Bowl!).

Interactions with voice assistants are much more conversational, because they have been created with names like Alexa, Siri, and Cortana. Voice assistants are embracing humanity into technology with users communicating with these gadgets like a friend, not a computer. A few months ago, Google unveiled a new feature in Google Assistant, called Interpreter Mode. This mode has a new feature that can translate conversations in real time. Stating which language you are speaking is not needed, as the software can tell if it is one of the 27 languages it supports. Also, Amazon has partnered with the UK’s National Health Service to have Alexa deliver health advice. When UK users ask Alexa questions like, “What are the symptoms of the flu?” Their device will automatically search the official NHS website for medically-backed health tips and advice to hopefully reduce demand on its services. PayPal customers can also send money with a simple, ‘Hey Siri, send Sam $20 using PayPal.” By 2021, early adopter brands optimizing their websites to support voice search will increase digital commerce revenue by 30% (Forbes).

As you can see, voice assistants are used every day to help users complete a variety of different tasks since it is a fast and more friendly alternative to typing. Maybe I should have utilized a voice assistant to type this blog for me!


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