Yesterday, Apple unveiled their new streaming content service, AppleTV+. In true Apple fashion, their event drew a lot of buzz; and their new service is poised to make a big splash in the streaming space. Sure, it’s a massive bet to make given the costs associated with starting a streaming service but also the congested marketplace it will have to compete with. While big names don’t always move the needle (i.e. Stranger Things’ success with a limited-named cast outside Winona Ryder), Apple didn’t hesitate to bring out the big guns. Apple CEO Tim Cook was joined by the likes of Steven Spielberg, J.J. Abrams, Reese Witherspoon, Jennifer Aniston, Steve Carrell, Octavia Spencer, and Oprah Winfrey. That is just scratching the surface…I could continue to name drop.
While we still don’t know the exact details of Apple TV+ -- cost and release date--they do have a statement on their site. “Introducing Apple TV+, a new streaming service where the most creative minds in TV and film tell the kinds of stories only they can. Featuring original shows and movies across every genre, Apple TV+ is coming this fall. Exclusively on the Apple TV app.”
As mentioned earlier, the competition for free time of the consumer continues to get fiercer. Not only is Apple TV+ to launch, but Disney+ or Disney Play is coming in late 2019. Disney CEO Bob Iger has stated they won’t go too content-heavy on new originals but contain a massive library of animated classics to Marvel and Star Wars content. Now add on Hulu making a massive marketing play for their Live TV; Facebook continuing to expand its watch program; Netflix continuing to dominate; Amazon being, well, Amazon; and plenty others, the streaming service arena is going to continue to be a lot more congested come this Fall.