A large portion of our work falls in the retail and grocery industries, making our knowledge vast in the print
medium. The relationship between our evolving analytic platforms and years of buying experience has made our print department a unique and power tool within our company. Exceptionally versatile, our print department audits buys, implements tactical planning, places advertising space, and procures efficient print production.
As readership levels in the newspaper industry decline, some newspapers compensate by concealing or inflating circulation values.
To reassure our clients their newspaper inserts are reaching actionable consumers, we developed a process to verify the true value of every pre-print profile. We utilize both national data sources and our own predicative modeling for our circulation analysis process.