Our research team is the definition of detail-oriented. We analyze all available datasets and
combine them with our myriad of informational resources. While we build each database, we gather an idea of what we have, what statistics we need and what metrics can be used to track marketing success. Research’s goal is to intake, evaluate, recommend and collaborate before, during and after every big data dive.
Whether we are integrating external consumer profiles or building custom segments from scratch, we are eager to demonstrate how consumer
knowledge can make media planning & placement infinitely smarter. By mapping zip codes and street level KPI’s, we utilize consumer data at every opportunity to uncover positive customer segments. We offer a segmentation package to suit every need.