Create Maximum Impact

Plan With Our Experts

We look at the big picture. At Universal Media, our approach to media strategy, planning, buying, and analytics provides clients with a clear and consistent path in an ever-changing media landscape. We provide maximum impact for your marketing and advertising.

To ensure each client’s business objectives are met, we utilize research, data, and insights before any decisions about advertising and marketing campaigns are made.

We take a united approach to media buying and apply it across all platforms to optimize your spending and allow you to reach your most valuable consumers more efficiently.

Our team of experts have decades of experience in planning, research, negotiation, and buying, which they apply to both traditional and digital media.

We focus on creating lasting relationships with our clients, so much so that we become an extension of your internal team, serving as a collaborative partner.

Digital Transformation

Universal Media is renowned for efficient media placement and cost savings, but we pride ourselves on being much more. Discover the comprehensive services that our team can offer your business.

The UMI Team

Universal Media is comprised of tech-savvy problem solvers, creative thinkers, and most importantly, a team that is completely focused on you. Get to know us a little better.

Latest Updates & News

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Universal Media, Inc.
1 day ago

We’re proud to support the 42nd annual Children’s Miracle Network Telethon benefiting Penn State Health Golisano Children’s Hospital.

At UMI, we believe in supporting the communities we call home, and this event helps make a real difference for local children and families across our region.

Tune in to WGAL from June 1 through June 4 to hear inspiring Miracle stories and see how donations directly impact kids right here in our community.

#ChildrensMiracleNetwork #PennStateHealth #GolisanoChildrensHospital #UMISupports #CommunityImpact ... See MoreSee Less

We’re proud to sup
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Universal Media, Inc.
2 days ago

Google announced major updates last week, including Gemini 3.5 Flash as the default model in AI Mode, a redesigned AI-powered search box, follow-up questions from AI Overviews, and new Search agents. AI Mode has surpassed 1 billion monthly users, and Google is expanding Personal Intelligence capabilities.

Read more from the Google blog: bit.ly/4uwroaN

#toptakes #google #Gemini3.5 #AI #artificialintelligence #searchengine ... See MoreSee Less

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A new era for AI Search

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We shared the next step in our journey to bring together the best of a search engine with the best of AI.
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Universal Media, Inc.
3 days ago

The Trade Desk is developing a new AI-powered campaign assistant built with Anthropic’s Claude model to help advertisers plan, optimize, and manage media buys more conversationally. The tool is designed to simplify campaign workflows by translating natural language prompts into targeting, budgeting, and optimization actions.

Digiday has more: bit.ly/42S4wql

#TopTakes #TheTradeDesk #AI #Advertising #DigitalMarketing #MediaBuying ... See MoreSee Less

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Inside The Trade Desk’s Claude-powered campaign agent

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The Trade Desk has a long history of AI ambition and a more complicated history of AI delivery.