To ensure each client’s business objectives are met, we utilize research, data, and insights before any decisions are made.
We take a united approach to media buying and apply it across all platforms to optimize your spending and allow you to reach your most valuable consumers more efficiently.
Our team of experts have decades of experience in planning, research, negotiation, and buying, which they apply to both traditional and digital media.
We focus on creating lasting relationships with our clients, so much so that we become an extension of your internal team, serving as a collaborative partner.
Digital Transformation
We are renowned for efficient media placement and cost savings, but we pride ourselves on being much more.
With $1.2 billion in TV-video advertising already sold for the Paris Olympics, NBCUniversal is on track to reel in record revenue for the event, with less than four months to go before it begins. The previous record of $1.25 billion was set by the 2020 Tokyo Summer Olympics, which was held a year later due to the COVID-19 pandemic. Major category ad-revenue gains for this event are coming from marketers including non-alcoholic beverage brands, consumer packaged goods, financial services, retail and entertainment, according to Dan Lovinger, president of Olympic/paralympic partnerships at NBCUniversal. Media Post has more. bit.ly/3Ug4GnH #toptakes ... See MoreSee Less
NBCU Projects Record Olympic Ad Sales, $1.2B To Date
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NBCU Prime Pods intended to slim down the ad glut on NBCU platforms have also been sold out, as well as all ad inventory in the opening and closing ceremonies. NBCU is on track to reel in record reven...In 2024, in-app video ads will capture over 30% of total US mobile advertising spend for the first time. Driven by placements in social media, YouTube, and OTT apps, in-app video ad spending will increase 20.4% YoY in 2024 to reach $61.11 billion. It will account for over half (58%) of the $105.93 billion in US video ad revenues and nearly 90% of mobile video ad revenues. Insider Intelligence has more. ... See MoreSee Less
Social media and streaming apps drive rapid growth in video ads
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In 2024, in-app video ads will capture over 30% of total US mobile advertising spend for the first time. Driven by placements in social media, YouTube, and OTT apps, in-app video ad spending will incr...In September, eMarketer projected that digital audio would account for a fifth of time spent with digital media in the U.S. this year. For advertisers, that should be music to their ears. But while connected TV (CTV), for instance, has become a fast-growing digital channel for advertisers, there is still plenty of untapped potential for audio. Audio may capture 20% of digital media consumption this year, but the Interactive Advertising Bureau projects that the channel would account for just 7.4 % of ad spend. Industry experts The Current spoke with suggest that retail media networks can help propel programmatic audio as the next essential advertising channel, and that retail media networks (RMNs) and audio platforms are already starting to strike up a harmonious relationship to take advantage of the opportunities there. The Current has more. ... See MoreSee Less
Audio and retail are getting in tune with one another | The Current
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As retail media evolves beyond retail networks, many in the audio industry see an opportunity to strike a harmonious relationship that could benefit both parties.