To ensure each client’s business objectives are met, we utilize research, data, and insights before any decisions are made.
We take a united approach to media buying and apply it across all platforms to optimize your spending and allow you to reach your most valuable consumers more efficiently.
Our team of experts have decades of experience in planning, research, negotiation, and buying, which they apply to both traditional and digital media.
We focus on creating lasting relationships with our clients, so much so that we become an extension of your internal team, serving as a collaborative partner.
Digital Transformation
We are renowned for efficient media placement and cost savings, but we pride ourselves on being much more.
Records seem to be broken every time Iowa women’s basketball star Caitlin Clark touches the court. Women’s college basketball is drawing more viewers than men’s college games on Fox, according to Michael Mulvihill, president of insights and analytics at Fox Sports. Women’s games are averaging 981,000 viewers, compared with 946,000 for the men. Fox’s women’s basketball regular-season slate also featured a record 14 games this season. Sunday’s Iowa-Ohio State matchup on Fox earned 3.39 million average viewers, the highest TV turnout for a regular-season women’s college basketball game on any network in 25 years. Viewership peaked at 4.42 million, and it was the most watched women’s college basketball game in Fox Sports’ history. Sportico has more. ... See MoreSee Less
Caitlin Clark Effect: Women’s Hoops Ratings Top Men’s, Fox Says
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The Iowa star has driven a viewership surge in women’s college basketball.After two decades of adjusting business models for the internet age, the business foundations of digital journalism are cracking. Many generalist news publications are struggling, with hundreds of roles cut just in recent months. Some, like Business Insider and TechCrunch, have been ditching coverage on some verticals to focus on a few core ones — business, tech and innovation — instead. These shifts exemplify the challenging conditions for digital news publishers in the short term. But they also bring opportunities to reimagine how news can be paid for, while unlocking new advertising opportunities for many brands. The Current has more. ... See MoreSee Less
The great restructuring of digital news media | The Current
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Or, how some news publications are looking to the future by turning to advertising and niches.Warner Bros Discovery (WBD) is no longer interested in a merger with CBS parent Paramount Global, according to CNBC. The combination of WBD and Paramount+ would have created a hypothetical sports division with access to the National Football League (NFL), the National Basketball Association (NBA), the National Hockey League (NHL) and Major League Baseball (MLB), as well as college football and the entirety of the March Madness men’s basketball tournament. This combined sports offering would have been a compelling proposition for consumers and potential partners – capable of writing bigger checks and offering wide reach. Sports Pro Media has more. ... See MoreSee Less
WBD and Paramount ‘no longer’ discussing potential merger - SportsPro
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Combination of Warner Bros Discovery and Paramount would have transformed sports broadcasting in US and beyond.