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What Does UNIVERSAL MEDIA Do?
All media decisions should be based on two principles:
Effectiveness And Efficiency
Universal Media will work with your marketing department to create an effective strategy of media selection and implementation that has the greatest potential of fulfilling your marketing goals. First we will analyze what you've been doing, how you've been doing it, and how the results have or have not mirrored your objectives.
Then we conduct market analysis for all your current or potential markets, including the evaluation of all available demographic and psycho graphic information. Utilizing our extensive research capabilities, we develop an evaluation of each market by indexing market potential versus effective media penetration. Research plays a critical role in our buying decisions. Efficient must include effective.
All of our buyers are experts in the markets they buy as to market composition, media outlets, competition, promotion and cost. "Rate only" buying will not drive the buying mechanism.